https://www.madeawesomely.com/about-me daily 0.75 2024-02-05 https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1588050060265-YSBD2M2WT7DWDTVNVLJF/15735409039_85d9dc613a_o.jpg About Me https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1588050075391-PKSZJPTJ5R0PEX88ZMKD/15299202264_300810c483_o.jpg About Me https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1588055175690-LDOPY79MKIE2FN4OAGKD/20140301_Trade-151_0124-copy.jpg About Me - Thanks for visiting! My name is Crystal, and I’ve been a designer since 2008, with a pivot to UX in 2014. Linkedin https://www.madeawesomely.com/example-drawing daily 0.75 2024-03-09 https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1590307755672-D6ILSK2GBDWYTA7HJJTF/ts_userstory_01.jpg https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/3cc296c9-1976-469c-a244-0ddef480d2af/ts_userstory_01.jpg https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/e20bf77a-26f9-43ed-a6c2-ba1544e75e83/ts_userstory_01.jpg https://www.madeawesomely.com/fs-cs-1 daily 0.75 2020-06-29 https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591843423696-MC86JVUYE0C241H6XN6X/audit-1.png FS-CS-1 Figure 3: We had to audit the experience as-is before figuring out where the holes were https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591843454267-B6UWKA3T4D1OBA5Z7TSC/Screen%2BShot%2B2019-01-05%2Bat%2B6.36.29%2BPM.png FS-CS-1 Figure 4: Figuring out the desired order as well as any other additional technical considerations necessary to compare against the existing flow in production. https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591843463596-M22CBZRLT4AOQOMECQS0/image-asset.png FS-CS-1 Figure 6A: User flow for a user who does not have an account yet (neither free nor membership.) https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591843470663-0C7YJ5EHV2XAXSRKSWF3/image-asset-1.png FS-CS-1 Figure 6B: User flow for a user who already has a free account, but wants to upgrade to the membership package. https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591843494167-UWUWEIRMHPGLHWQHK508/image-asset-2.png FS-CS-1 Figure 7A: There were so many versions of this page. In the end, with all the stakeholder feedback, we landed on the best for the business. Here is an early stage comp. https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591843500739-BMASRVKL405G30C83ZMO/Screen%2BShot%2B2019-01-07%2Bat%2B12.14.41%2BPM.png FS-CS-1 Figure 7B: The old version was not mobile-web friendly. Using best practices, we created a modular structure which responded based on user select that was both click-and-tap friendly. https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591843456433-E4H91306361OWK62REWC/image-asset.jpg FS-CS-1 Figure 5: Design Crit prep https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1590442275066-VMKIXNXUORGAD98HTEFU/roosterteeth_asset_1.png FS-CS-1 Figure 1: Part of a longer flow assessment. https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591842334148-8NPQGT88OU9PDMIFHOYG/RT_data.png FS-CS-1 Figure 2: Data platform from Recurly. For privacy, have taken out data for proprietary reasons. However, the numbers show rank based on performance. https://www.madeawesomely.com/fs-cs-2 daily 0.75 2020-06-29 https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591849244185-B69QOSA10NX4JB3BPJNS/planning.jpg FS-CS-2 Early stage planning https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591849253378-185R8QCZQECJM4DYDRQC/IMG_7530.jpg FS-CS-2 Feature planning https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591849284983-MGZ702JR1DKX84721O21/sketches_for_personal_profiles.jpg FS-CS-2 Profile design sketches https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591849299653-AAYP3T9VK3BTO31C44AX/after.png FS-CS-2 Early wireframes of profile page https://images.squarespace-cdn.com/content/v1/5ea77b415616e56de72ec23a/1591849320926-9QZMQ9QD725ZCIMT4GBE/image-asset-3.png FS-CS-2 Early wireframe of feed page 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